You should ask yourself questions such as, what do I need this strategy for? Towards which area or areas of the company should efforts be focused? Do I have the required staff, or do they have the necessary training? Am I willing to make the necessary adjustments within the organization? Am I clear about the value it brings, or do I require more information?
Assign a budget
This is the time to define with the greatest objectivity, how much the company can invest in this plan, considering that interesting actions can be carried out even with moderate budgets, everything will depend on the expertise with which you invest and in what you decide to invest. be it in training, renovation of the corporate portal, SEO strategies, communication in social networks, email marketing campaigns, or a little of each scheduled during the year.
Develop content
Once we have defined our objective and have assigned a budget, it is time to communicate. It is proven that the current consumer is eager for information and knowledge, much more if it comes directly from the manufacturer or service provider. This can be achieved through blogs or the news section of the company portal, as well as with structured email marketing campaigns aimed at the customer segments you want to reach.
Work on your social networks
Social networks are ideal for sharing content, remember to choose which ones to publish based on the tastes and preferences of your consumers and without forgetting the values and image that the company wants to project. Take the opportunity to connect with your audience and provide interaction channels that allow you to get to know them and provide them with that experience
that will define their preference for your products or services.
Monitoring and measurement tools.
Social networks are ideal for sharing content, remember to choose which ones to publish based on the tastes and preferences of your consumers and without forgetting the values and image that the company wants to project. Take the opportunity to connect with your audience and provide interaction channels that allow you to get to know them and provide them with that experience
that will define their preference for your products or services.
